The BOS brand, packaging and range of ice teas were conceived by its founder Grant Rushmere. In 2009, Rooibos farmer & entrepreneur Richard Bowsher joined Grant as a co-founder of the business. Together they established the business and launched BOS’s initial range of ice teas into the South African market in June 2010.
Following launch, BOS experienced rapid growth in distribution and sales volume. Within its first year, the fledgling premium brand established national distribution in over 1 200 outlets including: All Woolworths stores, Pick ‘n Pay (select stores), Spar (select stores), Makro, Engen forecourts, and a wide range of delis, bars, restaurants and office canteens across South Africa.
In early 2011, Marié van Niekerk (Marketing Director) and Dave Evans (CEO) joined Grant and Richard as Owners and Directors of BOS Brands. In mid-2011, Invenfin, the VC division of the investment company Remgro Limited, and Sir Alex Ferguson, manager of internationally renowned and hugely popular Manchester United Football Club, made investments in BOS Brands.
BOS stakeholders have a patient long-term vision… the core goal is to become a globally successful brand and beverages business; which is ethically managed (from farm to table), and is inspiring to its customers, employees and business partners.
BOS is proudly South African –and proud to have developed and launched an authentic, joyful, healthy African brand – and a range of premium quality products which add value to African raw materials in Africa and create jobs for its inhabitants.
With hard work, dedication & luck, BOS’s enthusiastic stakeholders believe that BOS has the potential to one day be a globally successful South African brand and business.